Twilight Photography – Does it sell your home?
Street Appeal… No matter who you talk to in Real Estate, the same thing is said every time. A house with street appeal (curbside wow factor) will make the transaction simpler. First impressions last, and having an image of your home and the stunning looks being showcased imprinted on a buyers mind will get your property on the buyers short list.
So… does Twilight Photography help convey a message of magnificence AND make a difference to your marketing campaign? Take a look at the photo below and compare it to the Twilight Photo above.
Notice how you are drawn back to the top photo, drawn to the colours and shading that the photo contains. (Granted, a different angle of the home but you still get the idea.)
But it’s just a photo…How will it help sell my home?
Australians are using the internet and mobile more than ever to find their new home, it is imperative to have a strong digital presence for your property. 87% of people use the internet as their main tool to search for a property to buy1, so online is a very important part of your advertising schedule. What is more important, is to stand out amongst all of the other homes featured in the online search sites like realestate.com.au and domain.com.au. What better way than to capture their attention with beautiful twilight photography.
Does my Agent just take a photo at night?
Night photography is notoriously complex, and is a learned skill to be left up to a professional. Professional photos are not just a point and shoot event – there can be hours of messing about with Photoshop in post production, adjusting highlights and increasing the brightness and contrast in shadows.
There is a very fine line between enhancing the property and making unreal expectations. Too much enhancing can turn away the ‘best buyers’ at times. To get the best look you really need to employ a professional that knows the tools of their trade and can make your home stand out – in a good way!
Will it benefit every home?
So where do you draw the line? Does Twilight Photography work for every home? In short, no, not every home will benefit from this form of photography, but when used correctly, in its most natural form it may decrease the amount of time on the market while helping to obtain premium price.
Imagine taking a twilight photo of a true ‘renovator’ in need of a paint job, landscaping and lacking exterior lighting. It would be a disaster and would probably turn potential purchasers away.
Should I use these style of photography?
Ultimately a question best discussed with your Agent. They will know the current market and have a good idea of whether your home will be best served by the night time shots, or if a reel of sunny photos of your views from the back deck, or a blue sky behind your architectually designed roofline will work best.
- Residential Consumer Property Seeker Report, Oct 2011.