Ethical investments: true appreciation
What does it mean to invest ethically? Actually, it involves a lot more than most people think and can offer various practical benefits for individual investors.
In order to truly understand your share portfolio and make the right decisions by knowing which way your investments should be heading at any particular time, it’s important to understand the drivers behind the businesses you’re investing in.
Who is on the management team and what is their track record, for instance? What types of products or services does the business offer and what is their target market? Which raw materials or talent sets do they require in order to succeed, and how do they go about sourcing these? How sustainable is the company and how does it treat its people and its local communities?
These are the same questions that should be asked when an investor is putting together an ethical investment plan. Investing ethically, in a nutshell, is all about understanding exactly what it is that your money is funding, then ensuring the funded businesses will not have a negative impact on society and on the environment.
There is no absolute rule as to what is and is not an ethical investment. It very much depends on individual beliefs – which could be to do with religious belief, political leanings, environmental concerns or any one of many other variables – as well as the effects of location and time. A person living in a small town that is receiving much-needed mining income, for example, will have a different opinion to the city-dwelling environmentalist. During a time of war or civil unrest, people in certain territories around the globe will think differently about businesses involved in weapons manufacture. And while some feel uneasy about companies involved in alcohol marketing and production, others admire the quality of their brands and products and their promotion of responsible drinking.
In other words, ethical investment allows individuals to put their money behind businesses that match their own belief systems. It doesn’t necessarily mean the chosen organisations will outperform ones that are considered non-ethical. But it does mean greater satisfaction with, and likely more personal interest in, the set of businesses within the portfolio.
In order to balance social responsibility with investment returns, an investor must look into the business’s sustainability and HR record. They must get to know the products and services and find out what the business does to make these offerings a reality. In other words, they must develop a far more intimate understanding of the organisation than they would if they simply purchased shares thanks to a company’s growth record. Such a thorough investigation is a powerful exercise and one that is likely to pay dividends, in more ways than one, during the lifetime of the investment. An investor may also choose to look into various funds that make it their business to buy shares only in ethical organisations, although you’ll want to check carefully to make sure your philosophies match up. Such funds may have investment policies that involve strict and pure approaches to ethical investing, while other may simply have loose guidelines that exclude certain types of organisations.
If the many positives of ethical investing are of interest, bring up the topic during your next meeting with your financial adviser. They can help you to understand your current levels of ethically correct investment exposure and recommend strategies and choices for those that would like a greater comprehension of what exactly their money is supporting.
If you would like to know more, contact The Money Edge on 07 4151 8898 to make an appointment with a Team member who can give you more detailed information on the best approach for your situation.
Important information: This document has been prepared by Count Financial Limited ABN 19 001 974 625, AFSL 227232, (Count) a wholly-owned, non-guaranteed subsidiary of Commonwealth Bank of Australia ABN 48 123 123 124. ‘Count’ and Count Wealth Accountants® are trading names of Count. Count is a Professional Partner of the Financial Planning Association of Australia Limited. Count advisers are authorised representatives of Count. Information in this document is based on current regulatory requirements and laws, which may be subject to change. While care has been taken in the preparation of this document, no liability is accepted by Count, its related entities, agents and employees for any loss arising from reliance on this document. This document contains general advice. It does not take account of your individual objectives, financial situation or needs. You should consider talking to a financial adviser before making a financial decision.